False Advertising

False Advertising Lawyers in Agoura Hills & Westlake Village

Protecting California Consumers from Deception & Misinformation

Under California false advertising laws, companies are prohibited from using deceptive advertising in connection with the sale or dissemination of goods. Companies are allowed to use “puffery” to make somewhat inflated claims about their products. However, they are prohibited from using language that is designed to confuse or mislead consumers.

A company that engages in false or misleading advertising to sell products is in violation of California law. Consumers duped by false advertising may be able to recover monetary damages via filing a false advertising class action lawsuit. They may also force the company to discontinue its deceptive practices.

If you need to hold a company accountable, reach out to our false advertising attorneys in Agoura Hills and Westlake Village. At Bradley/Grombacher, we can help you pursue fair and just compensation if you were illegally deceived.

Contact our office online or call (888) 418-7094 to arrange a free initial consultation. Our attorneys can inform you of legal options that may be available to you.

Deceptive Advertising Definition & Examples

Deceptive advertising refers to a company’s use of false, misleading or confusing statements when promoting a product or service. These advertising practices false claims violate consumer protection laws, which prohibit companies from engaging in unfair business practices to outsell competitors.

Deceptive Advertising

Deceptive advertising can include fake sales, false environmental claims, quality deceptions, and bait and switch tactics. Fake sales are a form of deceptive pricing, where a business advertises a “sale” that does not actually provide a discount.

For example, a store may artificially inflate the original price listed on a price tag. This is done with the intention of giving consumers the impression they are receiving a discount. Other stores continuously list certain products at a discounted price, but never offer the item at the so-called “original” price. This means that the “sale” price is the true price of the item.

Misleading Claims

Some companies attempt to take advantage of consumers’ growing passion for environmental issues. To this end, they will make misleading claims about the eco-friendliness of their products. If a company uses terms like “biodegradable,” “compostable,” or “recycled”, they must be able to back up these claims with scientific evidence.

Unsubstantiated Claims

Advertisers are also prohibited from making unsubstantiated statements or claims about the quality or the origin of a product. Some companies seek to capitalize on consumers’ desire for American-made products. These companies will add a “Made in the USA” label when the products are actually made in a foreign country.

Bait & Switch

In a bait-and-switch scenario, an advertiser will offer an item at a low price in order to entice customers. However, the advertise does not intend to sell the item at the listed price, or at all. According to the Federal Trade Commission, this type of advertising is illegal if “the first contact or interview is secured by deception.”

Failure to Disclose

What a company does not say about their product can be just as deceptive as what they do say. Under the Lanham Act, a statement that is "untrue as a result of the failure to disclose a material fact" is considered false advertising. For example, drug company leaving out several key side effectives of a medication is considered a failure to disclose.

California’s False Advertising Laws

Consumer protection laws are designed to prevent companies from tricking consumers with false, deceptive, or misleading claims about their products. As a consumer, you have certain rights that protect you from companies seeking to take advantage of you.

California offers some of the strongest consumer protection laws in the United States. An experience false advertising lawyer can help you assert those rights. False advertising laws impose penalties on businesses that engage in deceptive advertising or other unfair business practices.

In California, businesses are prohibited from engaging in any deceptive advertising that causes competitors to suffer a financial loss. Companies are also prohibited from advertising products in a manner that is false, misleading, or deceptive.

A company that is found to have violated California false advertising laws may be subject to steep financial penalties. It will also be forced to change the allegedly deceptive labels. A judge may order the company to engage in a corrective advertising campaign.

Consumers who were duped by false advertising may be eligible to file a deceptive marketing class action lawsuit. They may then seek compensation on behalf of other consumers who purchased the product. If a court rules in favor of the plaintiff, or if the company decides to settle, consumers may receive a cash payment or other benefits.

Are You Considering a False Advertising Lawsuit?

If a product you purchased was not as advertised, you may have a false advertising claim. Contact our California consumer law firm today to speak to one of our false advertising attorneys. You may even be eligible to file a California class action lawsuit and obtain compensation for your losses.

Class action lawsuits can be an effective way to fight against California consumer fraud. These actions can not only help you get your money back, but also hold companies accountable for their deceptive claims.

Call Bradley/Grombacher LLP today at (888) 418-7094 or fill out our contact form online today for a FREE consultation!

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