Bumble Bee Salmon False Advertising Lawsuit Alleges Deceptive Marketing

A Bumble Bee Salmon false advertising lawsuit has been filed by a consumer who alleges that the product is neither smoked nor wild, misleading consumers.

The class action Bumble Bee Salmon false advertising lawsuit was filed in early December by a consumer who says he was tricked into believing that the “medium red smoked salmon product is smoked and caught fresh” when in reality it was colored pink, artificially flavored, and raised on a farm.

Bumble Bee Salmon False Advertising Lawsuit Affects Products Sold at Wal-Mart

The canned fish was purchased at a Walmart location in the fall and the consumer says that he paid a premium for the product because he believed that the wording and images on the label were accurate.

He says he would not have brought the product at all and certainly not for a premium price if he had been aware of the claims. The Bumble Bee Salmon false advertising lawsuit says the company is responsible for misleading and tricking consumers into purchasing the salmon product.

According to the Bumble Bee Salmon false advertising lawsuit, the misrepresentations allowed the manufacturing company to charge more for this premium product and this violates existing false advertising laws. The Bumble Bee Salmon false advertising lawsuit is representative of all U.S. customers who have purchased the items since November 6, 2016.

One of the claims in the false advertising lawsuit is that the medium red product looks identical to the Bumble Bee fish product labels that are indeed fresh caught. The medium red label product uses an illustration of a fish leaping out of a body of water and uses the word “premium.”

The fish, however, are raised on a farm in Chile where they are kept in small cages off the coast and exposed to fecal matter, fungicides, and antibiotics, alleges the false advertising lawsuit.

The feed for the salmon contains colorants to change their flesh to look pink instead of grey. The Bumble Bee Salmon false advertising lawsuit alleges that this is the company’s intention to mislead consumers that they are purchasing something fresh, when that is not the case.

Other products for Bumble Bee Salmon contain information stating that they are farm raised, including their skinless boneless trout and the fancy smoked oysters. However, the same disclosures are not included on the medium red product, alleges the lawsuit.

The plaintiff in the Bumble Bee Salmon false advertising lawsuit further states that the fillets are advertised as smoked, however, they are truly only flavored with artificial additives.

The Bumble Bee salmon false advertising lawsuit is Rodriguez et al v. Bumble Bee Foods, LLC, Case No. 3:17-cv-02447-MMA-WVG, filed in the U.S. District Court for the Southern District of California.

If you or someone you know has been negatively impacted by consumer products that were subject to false advertising on the part of the manufacturing company, you may be entitled to damages. Filing a lawsuit with the attorneys at Bradley/Grombacher is recommended. Fill out the form on this page to learn more.

Note: Bradley/Grombacher is not representing the plaintiff in this lawsuit.